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THE Olsen twins have bought a minority stake in e-commerce company Beachmint.com. The business has six different strands: StyleMint - which the sisters helped found and have designed for - JewelMint, ShoeMint, IntiMint, BeautyMint and HomeMint.
Ashley and Mary-Kate Olsen will also now serve as co-chairs of the BeachMint advisory board and will adopt creative and consultative roles. They will advise on the key business, merchandise and design areas, in a bid to focus on the company's lucrative fashion divisions.
"In our expanded roles as co-chairs of the advisory board, Ashley and I will work closely with BeachMint's management team in this strategic phase of growth to establish the Mint brands as the leading online destination for all things fashion," Mary-Kate Olsen told WWD.
The 27-year-old twins already have an impressive fashion empire - they own three brands, The Row, Elizabeth and James, and Olsenboye. In 2012, they beat Marc Jacobs for the CFDA's prestigious Womenswear Designer of the Year award.
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